The four-step playbook for getting better leads and bigger profits
"The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people."
This book provided great insights into marketing and consumer psychology in part 1. Then in part 2, it talked about a tool to implement the concepts mentioned earlier in the book.